1st Direct Pools Success Story.
Magento 2 Migration - Swimming Pool Build Calculator & OrderWise Integration.
1st Direct Pools are the UK’s largest online swimming pool product provider in the UK. Founded in 1998, they aim to provide quality and competitively priced swimming pool products to their customers.
Services Rendered:
Project Overview:
1st Direct Pools required a Magento 2 migration that built on the successes of their Magento 1 offering. Improving on already fantastic sales, Envisage Digital delivered a website that experiences huge increases in year on year online sales growth. This is supported by the bespoke calculators that were custom built specifically for the 1st Direct Pools website and an improved and fluid order process for each customer.
1st Direct Pools required a refresh of their Magento 1 site to Magento 2. The migration needed to go-live before peak season (February to August) and enhance customer conversion on the site. Envisage Digital worked closely with 1st Direct Pools to achieve their goals.
1st Direct Pools successfully migrated from Magento 1 to Magento 2. Orders, customers and products were seamlessly migrated between the two platforms and 1st Direct Pools have not looked back.
1st Direct Pools were keen to be able to manage offers and promotions easily on the website, and this has been achieved through the Envisage Digital banner module and the use of sales emails in MailChimp. The custom build of several calculators for 1st Direct’s customers, allows a user to custom build a specific cover, protector or even a whole pool liner (complete with the colour variations available) via a variety of different options.
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The Results:
THE RESULT IS a beautifully responsive swimming pool product website, poised to facilitate growth online.
Our range of comprehensive Magento services allow for smooth ongoing maintenance and support for 1st Direct Pools.